WELCOME TO PURELY SONOMA
We are so excited to be a part of your holistic and beauty journey.
Please call us when booking multiple services so we can best assist you!
Below is a step-by-step guide on how to begin the booking process with us.
Let’s Get Started
1. select your Service
Each of our services are expertly designed with you in mind. From effortless dimensional color to full makeovers, we’ve got the perfect service for you.
2. pick your artist
Get to know our team + learn about each of our incredible artists. You can view their personal bios + social media to help choose the right fit.
3. Book your appointment
Use our simple online booking system to book your appointment. We can’t wait to meet you!
VIRTUAL CONSULTATION
Frequently Asked Questions
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Short answer: usually yes — but with some exceptions.
Why washing matters
Clean hair gives your stylist a true sense of your hair’s natural texture, scalp condition, and how products will behave. It’s easier to cut, color, or style when there isn’t a buildup of oils, dirt, or heavy styling products.
For color services, lightly washed hair helps color adhere evenly. Heavy product buildup (wax, oil, silicones) can block color penetration and produce uneven results.
For precision cuts and chemical services (relaxers, perms, keratin), freshly washed hair is typically preferred to ensure predictable processing.
For styling-only appointments (blowouts, updos), most stylists prefer clean hair so the style sets properly and lasts longer.
When you should wash before your appointment
Color, highlights, balayage, glossing, lightening, or corrective color: wash 24–48 hours before if possible. Slightly unwashed hair (washed the day before) can actually help some colors sit more evenly because natural oils protect the scalp from irritation.
Cuts and precision shaping: wash the morning of the appointment or the day before, depending on your scalp oiliness. Clean hair helps the stylist see true movement and weight.
Blowouts, bridal/event styling, and formal updos: wash the day of for the freshest, longest-lasting look (unless your hair is very fine and needs a little texture—then washing the night before can help).
Chemical treatments (relaxers, perms, keratin): follow your stylist’s recommendation; many ask for clean, product-free hair at the appointment.
When not to wash
If you’ve applied heavy oils, waxes, or a leave-in treatment that won’t rinse out with a quick shower, it’s better to come in with that product removed. These can block color and interfere with styling tools.
If your hair is very fine and limp the day after washing, you may get better volume if you wash the night before instead of the morning of your styling appointment.
For some color correction or lived-in balayage services, stylists may prefer hair with natural oils that show how the color will sit over time — but they’ll tell you in advance.
Tips for best results
Use a clarifying shampoo only if you have heavy buildup; otherwise use your regular shampoo.
Avoid heavy conditioners or masks right before a color service. Light conditioning is fine for cuts and styles.
Don’t apply styling products (mousse, heavy oil, hairspray) before a color or chemical service.
If in doubt, call the salon — we’re happy to tell you what’s best for your specific service and hair type.
At Purely Sonoma, our stylists prioritize both healthy hair and beautiful results. If you’re unsure whether to wash before your appointment, give us a quick call or text with your service and hair type and we’ll advise you.
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Street Parking is suggested. Most clients don’t have issues with parking unless there are city events. Street parking is metered and generally 3hrs.
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How much to tip
Standard range: 15–25% of the service price.
15% = acceptable for adequate service.
20% = common for good service.
25%+ = for exceptional results, extra time, or a special occasion (bridal, event styling).
For small services (brow waxing, short trims): $5–$15 depending on cost and time.
For longer or higher-skilled services (color, smoothing treatments, bridal styling): 20% or a flat amount that reflects the time, skill, and product cost.
Special situations
Products: tipping on product purchases is optional—some clients tip a small percentage if the stylist spent considerable time consulting or applying products.
Cash vs. card: cash tips go directly to the contractor. Card tips may be subject to processing or salon distribution policies; ask if it matters to the stylist.
If you want guidance specific to your service at Purely Sonoma
For a typical cut or blowout: 18–22% or $10–$25.
For full color or balayage: 18–25% or $25–$75 depending on time and complexity.
For facials or waxing: 15–20% or $5–$20.
For event/bridal styling: 20–25% per stylist or $25–$100+ depending on time and responsibility.
When in doubt, ask your stylist or the front desk how they prefer tips to be handled. Tipping supports the individual stylist’s livelihood and acknowledges their skill and care.
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Please be aware, we are an Independent Contractor based salon— which means every Service Provider has the right to charge what they choose.
We try our best to streamline all of our pricing and services to make your online navigation and booking as effortless as possible, However, any pricing listed on the website, is not guaranteed and is subject to change.
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Cash or Credit Card (tap and swipe)
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We offer Non-Toxic, Organic Hair Services by OWay, Original & Mineral, EVO and Simply Organic Beauty Professional Color lines.
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We are an Independent Contractor based salon— which means every Service Provider has the right to charge what they choose.
We try our best to streamline all of our pricing and services to make your online navigation and booking as effortless as possible, However, any pricing listed on the website, is not guaranteed and is subject to change.
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Yes!~ If you are still unsure of what to book, you can fill out our “Client Consultation Form” for us to review.
*Consultations are recommended for new clients*
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You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.
CALL US NOW!
TEXT US NOW!
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We hope to see you soon- should you need to reschedule or cancel here is how!